The Importance of Social
Less of this.
Content calendars. Social strategy. Photo editing. Grid planning. Wording captions. Scheduling posts. Algorithm research.
Social strategy is essential to any business and delegating that work to someone else is one less thing you have to do, which means…
More of this.
Family time. Quality time. You time. Vacation planning. Booking flights. Dinner plans. Healthy habits. Fun hobbies.
Manage your business, your time, and your overall stress level by having someone else do what you can’t manage to do at all, or at least consistently.
What Is Social Media Marketing?
Social media marketing is essentially taking advantage of the free platforms your customers and potential customers already spend too much time on. It’s staying in front of those two types of people and showing them why they are or why they should be a customer with creative content and relative information. Engagement on this content will lead to growth, growth will lead to customers, and the cycle will continue.
How Can Social Media Marketing Help My Business?
Not only does social media provide an extra point of communication with your customers, it also helps build trust with future customers. Did you know that by responding to a complaint on social media, you can increase customer advocacy by 25%? Acknowledging a problem and showing that your followers and customers are heard says a lot about your brand. Engage with your audience online or show support for your customers and you will continue to grow in your business. You can’t do all that without an online presence though and that is why having social media for your business is important.
Is Being Active On Social Media Platforms Important?
66% of Facebook users ‘Like’ or ‘Follow’ a brand and engage with the content posted.
90% of Instagram users follow a business or a brand and reportedly interact with brands they like.
Consumers are six times more likely to make a purchase from a product page that includes pictures from social media.
79% of people say that user-generated content on social media significantly impacts their purchasing decisions.
The answer is YES. An inactive profile is one that receives no engagement, therefore no credibility to a user that stumbles across your services or products. An active profile with consistent posting, relevant information, and/or UGC will likely lead to a converted customer.